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Felicia Lee
A storyteller who brings designs to life.

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I am passionate about the process of breaking down complex user experiences and introducing design that draws meaningful connections to them.

Currently bringing stories to life at APT811 and Thinkroom.

Projects

Case studies

Featuring projects with Govtech, Singapore Airlines (SIA), Warmspace & more

Video calling platform

Designing an immersive video calling experience for users using prompts to facilitate interpersonal connections.

Web app dashboard, UX research tools and processes

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Transportation app

Designing a transportation app to enhance the everyday travel experience for budget-conscious users using open data.

App dashboard, data visualisation, UX research tools and processes

ActiveSG app redesign

A UX case study to redesign the ActiveSG app to create more local and relatable visuals and improve the ease of use.

Personal case study, UI/UX design

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Physical therapy platform

Designing a physical therapy platform to complement a device specially created for pinching exercises in physical therapy.

Health app dashboard, product design, UI/UX design

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Visual identities and workshops

Publication design:

GovTech Annual Report 2022

Access full report here

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